2010 News Releases

30 July

UBM acquires International Children-Baby-Maternity Products Expo and related businesses for up to $16.1 million

Enters fast-growing baby products market in China

United Business Media Limited today announces that it has acquired the Shanghai International Children-Baby-Maternity Products Expo (CBME) and related businesses on behalf of its UBM Asia division for up to $16.1m. The consideration comprises $9.7m cash on completion and a further performance-related consideration of up to $6.4m, payable over the next two years.

Launched in 2001, this annual exhibition is aimed at international and domestic manufacturers and distributors of child and baby products for the Chinese market. This year’s show took place from 22 to 24 July, hosting over 850 exhibitors in 69,000 square metres of gross exhibition space. Attendees included retailers, agents, distributors, purchasing agents, investors and media agencies.

In addition to the main business-to-business tradeshow, UBM is also acquiring two smaller complementary business-to-consumer child and baby products fairs in Guangzhou and Beijing. The acquisition also includes Fashion Baby, one of China’s leading consumer titles serving mothers and pregnant women, which has a readership of 400,000. The magazine’s website has over 75,000 registered users and generates more than 3.6 million page views per month.

The business employs 59 staff at its Hangzhou office and is expected to generate approximately $6.5m in revenue this year. This market represents an attractive sector for UBM, with strong growth potential underpinned by current economic and demographic trends.

Jimé Essink, President & CEO of UBM Asia, said:

“We are entering a dynamic new business sector through the acquisition of this established and profitable platform. By applying our knowledge of best practice in events, online and print, we look forward to developing these businesses further for the benefit of our customers, as well as driving growth as this exciting market continues to expand. We are also excited about working closely with the experienced and professional team at CBME.”

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Contacts

Notes to Editors

1. UBM
UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 5,900 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com

2. UBM Asia
UBM Asia is the leading organiser of exhibitions in Asia, and the biggest commercial exhibition organiser in the two fastest growing markets in Asia: China and India, with associated print and online media. Owned by United Business Media Limited which is listed on the London Stock Exchange, we organise trade fairs that are the leading ones of their kind, provide high-quality business information through publications and extend the global reach of sellers and buyers through our reputable B2B and industry-specific portal sites. With our headquarters in Hong Kong, we operate throughout Asia and the USA.

For more information, go to www.ubmasia.com.

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